Social media image sizes
Instagram posts are 1080 x 1350 pixels, Stories and Reels 1080 x 1920, X posts 1600 x 900, LinkedIn posts 1200 x 627, YouTube thumbnails 1280 x 720. Find any platform below and resize your picture to fit.
| Platform | Use | Size (px) | Shape | |
|---|---|---|---|---|
| Feed post (portrait)4:5 shows the most on the feed | 1080 x 1350 | 4:5 | Resize to this | |
| Feed post (square) | 1080 x 1080 | 1:1 | Resize to this | |
| Story and ReelKeep text clear of the top and bottom 250 px | 1080 x 1920 | 9:16 | Resize to this | |
| Profile picture | 320 x 320 | 1:1 | Resize to this | |
| Shared image or link | 1200 x 630 | about 16:9 | Resize to this | |
| Page cover | 820 x 312 | about 21:9 | Resize to this | |
| Story | 1080 x 1920 | 9:16 | Resize to this | |
| Profile picture | 170 x 170 | 1:1 | Resize to this | |
| X | Post image | 1600 x 900 | 16:9 | Resize to this |
| X | Header | 1500 x 500 | 3:1 | Resize to this |
| X | Profile picture | 400 x 400 | 1:1 | Resize to this |
| Post image | 1200 x 627 | about 16:9 | Resize to this | |
| Personal banner | 1584 x 396 | 4:1 | Resize to this | |
| Company page cover | 1128 x 191 | about 3:1 | Resize to this | |
| Profile picture | 400 x 400 | 1:1 | Resize to this | |
| TikTok | Video and cover | 1080 x 1920 | 9:16 | Resize to this |
| YouTube | Video thumbnail | 1280 x 720 | 16:9 | Resize to this |
| YouTube | Channel bannerText and logos safe inside the centre 1546 x 423 px | 2560 x 1440 | 16:9 | Resize to this |
| YouTube | Channel picture | 800 x 800 | 1:1 | Resize to this |
| Pin | 1000 x 1500 | 2:3 | Resize to this | |
| Status | 1080 x 1920 | 9:16 | Resize to this | |
| Profile picture | 500 x 500 | 1:1 | Resize to this | |
| Snapchat | Snap and Story | 1080 x 1920 | 9:16 | Resize to this |
| Google Business Profile | Photo | 720 x 720 | 1:1 | Resize to this |
| Website | Link preview (Open Graph) | 1200 x 630 | about 16:9 | Resize to this |
| Newsletter header | 1200 x 400 | 3:1 | Resize to this |
These are the sizes platforms recommend. They change now and then, so check the platform's own help page for a final upload.
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Why the right size matters
A picture in the wrong size gets cropped in a way you did not choose, shows blurry, or is squeezed with bars. Uploading the size a platform expects keeps your design as you made it. Always leave a margin: feeds, profile circles and button overlays can hide the edges.
These are the sizes platforms commonly recommend. They change from time to time, so treat them as a reliable starting point and check the platform's help page for a final upload. Use the buttons to copy a size, or open the free image resizer already set to it.
How to use this cheat sheet
- Find the platform and the kind of picture you are making: a post, a Story, a cover or a profile picture.
- Copy the size into your design tool, or press Resize to this to open the image resizer with that size chosen.
- Keep text and faces away from the edges, and export as PNG or high-quality JPG.
Questions people ask
What is the best size for an Instagram post?
1080 x 1350 pixels (4:5 portrait) takes the most space on the feed. Square 1080 x 1080 and landscape 1080 x 566 also work.
What size is an Instagram Story or Reel?
1080 x 1920 pixels, which is 9:16. Keep text out of the top and bottom 250 pixels, where the interface covers the picture.
What size should a YouTube thumbnail be?
1280 x 720 pixels, 16:9, under 2 MB.
What size is a LinkedIn banner?
1584 x 396 pixels for a personal profile and 1128 x 191 for a company page cover.
What size is a WhatsApp status?
1080 x 1920 pixels, the same 9:16 shape as a Story.
What size should a link preview image be?
1200 x 630 pixels, about 1.91 to 1. It works on Facebook, LinkedIn, WhatsApp and X.