The secret to a consistent feed isn't discipline — it's setup. Build your brand kit once, and the right tool applies it to everything after. Here's how.
What goes in a brand kit
- Colours — your primary palette, a few accents.
- Logo — and where it should sit.
- Fonts / tone — the personality of your text and design.
- Do/don't notes — "always clean and minimal," "never clip-art."
Why "once" matters
If you re-specify your brand on every post, you'll drift — and your feed will look like several different companies. Saving it once makes consistency automatic.
How Artso uses your brand kit
In Artso, a project is a brand. You fill in colours, logo, tone and notes once, and that memory is injected into every generation. You describe the idea; Artso applies the brand — every time, without re-prompting.
Set it up well
Spend ten minutes getting your palette, logo and tone right. Add a couple of clear do/don't notes. From then on, every post starts on-brand by default.
The payoff
One setup, infinite on-brand posts. That's how a solo founder produces a feed that looks like it had an art director.



